Establishing good rapport with the attendees of your teleseminar is extremely important if you are hoping they will buy any products or services from you. Trust is one of the easiest things to ruin so here are a few tips on making sure you build, instead of destroy their trust.
Establish the time and date of your teleseminar and hold to it like glue. Time is of the essence and you have to keep that in mind by sticking to your planned time line because your attendees may have other plans, and leave your teleseminar to honor them. It is not near as hard as you may think and you will make more sales in the process.
Any call services that may end up interrupting your call, like call waiting or instant messaging, should be turned off. With all of the beeping and other notifying sounds that come with call services, nobody will be able to stay focused, including you. Another bad thing that could happen is that an extra caller on your calling plan could send your first conversation off the line.
You can not worry about making a killing each time you host a teleseminar, but that you get better. If you get too pushy with your sale approach, your listeners will hear the desperation and tune you out altogether. This kills sales rates and causes many people to remember you more for a negative thing, than the positive you want them to remember you for.
Always return to the reason your have set up your seminar. If your products are good and they do the job they are billed to do, which is why the attendees are tuning in to your teleseminar, then you will have no problem with sales, and no amount of pushiness will overcome any deficiency you may have. Simply relax, and understand that many of your customers may end up being your friends once they use your products.
Your customers are waiting for you to be the niche expert they think you are, so do them a great turn and be that. Showing people that you are a reliable and trustworthy person is more work in the short term, but is definitely worth it in the long run.
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February 6, 2010 by Gavin J. King